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Phillip Rocke The Gum E Liquid Review

The Gum - Phillip Rocke E Liquid

After conquering cereal and dessert flavors, Phillip Rocke is now taking aim at the candy vape juice category with The Gum. While not exactly formulated as other liquids by this master mixer that deliver an uncanny depth of flavor, it's still no less phenomenal a product. Similar to those old gum pieces that accompanied baseball card packs, or that came out of the quarter vending machines when we were kids, the gum base in this liquid is hands-down the finest we've ever come across, with the added bonus that it doesn't fade away after a few chews. The mastery at hand here is evident from the first whiff - you know it's sweet, pink bubble gum, and the candy lover in you is going to salivate whilst wetting your wicks.


The Gum is light and airy, but delivers such a perfect flavor profile that you might find yourself absentmindedly trying to chew the vapor you exhale. Taking a bite out of something like a Bazooka Joe and vaping this shortly thereafter will leave you wondering which is really delivering the flavor. It's not an all-encompassing vape that lingers with a heavy perfume, but instead is perfectly crafted to be enjoyed in the here and the now. The Gum won't take over your vape set up either, transitioning to a new flavor is pretty easy, even without a wick or coil change.