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Vape News In Brief: January 26th, 2018 Edition

Vape News In Brief: January 26th, 2018 Edition



*VNIB* is a semi-regular column in which we take a look around the globe, searching for news, science, and the occasional pop culture reference related to vaping and the life of vapers. Today, let's talk about…

…something we've hit on before, but it's nice to see that this study that finds no adverse health effects from vaping over a two-year period is getting wider coverage (this article has been repeated a handful of times in the last week). While true long-term data won't be available for some time, two years is to date the longest continuous study of vapers' health, so it's certainly promising to get positive results.


Not great, but not terrible: doctors at Harvard are grudgingly admitting that there may be some success with using e-cigarettes as a tobacco cessation tool. They do note, however, that studies proving vaping as an effective cessation therapy "may be biased by including people motivated to quit" before going on to recommend pharmaceutical nicotine replacement therapies like the patch, which we must assume from the previous statement are frequently used by smokers who are not motivated to quit.


File to: circular. We see some spectacularly bad writing on the internet from time to time, like this piece that purports to describe vapor companies borrowing a trick from Big Tobacco's playbook: encouraging customer loyalty by offering branded merchandise like backpacks and hats to big-time consumers. From there, the article describes a few rewards programs that offer repeat customers discounts on vape-related products, but absolutely nothing to tie these customer loyalty programs to the promotional merchandise schemes run by cigarette suppliers in the '80s and '90s.

On the good side of things, here's a nice post with some useful, common-sense tips for new vapers looking to make their smoking quit attempt stick.

Tennessee is looking to change the minimum vaping age from 18 to 19 - this seems a bit odd in a world where coupling the minimum vapor product purchase age to the age at which one can buy tobacco products, and subsequently raising the age limit for both from 18 to 21, seems to be the norm.

FDA tobacco policy update: the federal Food and Drug Administration is close to embarking on a quest to lower the nicotine content of combustible cigarettes and consider heat-not-burn technology for products like Marlboro's iQOS cigarettes. Both moves could be years in the making, but we've been hearing rumblings on this for months and who knows how quickly things will move once the government begins to take action…it's thought iQOS could be coming as soon as next month.

If you're into celebrity news types of things, some people are mad at a Kardashian for eating cotton candy because the blurry photo posted makes it somewhat unclear whether she's actually exhaling a cotton candy-flavored vapor cloud.

Despite widespread backlash and an ongoing repeal effort in neighboring San Francisco, San Mateo County in Northern California is pushing to ban all flavored tobacco products and "tobacco products", including menthol cigarettes and pretty much all e-liquids. More than 70 percent of adults who've successfully quit smoking using vapor products say an availability of non-tobacco flavorings was either "somewhat important" or "very important" in enabling their quit, so this seems sadly counterproductive.

Not encouraging: in Great Britain, where most of the strongest vape-friendly science to date has originated, only 43 percent of residents are aware that vaping is safer than smoking. On the upside, just five percent of the population goes so far in their mistaken assumptions to believe that vaping is worse than smoking tobacco cigarettes.

Amidst a sea of derogatory articles lamenting the popularity of the JUUL cigalike amongst underage users, we've finally found an article out of Topeka, Kansas that reports they're actually pretty popular with adults, too. Couple the stringent age-restriction technology we employ here at Breazy with the fact they've long been on our best-sellers list and we could've told you that months ago.

This story questioning the legality of advertising vapor products on TV not only includes a leader photo of a crazy-old eGo style passthrough device from the early part of the decade, it includes an interesting tidbit – a 10 percent increase in e-cig advertising corresponds with a 0.2 percent drop in the sale of tobacco cigarettes. If those study numbers check out, we'd like to call for a thousand-fold increase in vape advertising starting tomorrow.

We'll leave it here for now, check back soon for more in-depth coverage daily and the next edition of VNIB…uhh…whenever we get around to it!