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Vape News In Brief: September 5th, 2017 Edition

Vape News In Brief: September 5th, 2017 Edition


Another week passing means it's time to take a fresh look around the news world to find out what's been going down in the vaporsphere. Diving in…


For the second time a California judge has shot down an attempt to form a class action lawsuit against Big Tobacco giant R.J. Reynolds, makers of the Vuse cigalike that reportedly enjoys almost 30 percent market share in that segment of the vape market. Jerrod Harris has so far failed in his attempt to charge that Reynolds violated California law by failing to include a notice of potential carcinogen risk in its labeling and advertisements. Judge James Donato, in denying his claim, notes that Vuse uses warning labels that clearly notify customers that "no tobacco product is safe or without risk." While we still chafe at the inclusion of vapor products in the realm of tobacco, it is indeed true that they're best thought of as harm reduction, and never harm elimination, as compared to actual tobacco that's smoked or chewed.

Guns (real and fake), "dirks, daggers, ice picks, ammunition, tasers, stun guns, mace, pepper spray . . . and e-cigarettes" were among the items police were worried about encountering in the runup to a large Bay Area political protest last weekend.

It's shaping up to be a slow news week, so we'll grab some low-hanging fruit here and pass on the fact that yet another celebrity website has compiled a list of famous people who vape. As always, that guy from Titanic leads.

Local newspapers frequently feature stories about entrepreneurs who've discovered vaping, quit smoking, and become evangelists for the vaping cause by opening a vape shop. The twist that makes this one unique is that it's run by a couple of Texas expats on the island nation of Jamaica, a relatively untapped market when it comes to vaping.

This is a pretty cool vape trick, though to pull it off you'll need somewhere to safely stand very close to a moving semi. Click through to check it out and learn a little bit about the science of aerodynamics.


We've long argued that the availability of a range of flavors that appeal not just to children but all humans, adults included, is critical to the success of vapers who aspire to quit smoking. It's nice to see a prominent anti-smoking crusader taking our side, which is happening more and more. In the linked piece, Dr. Joel Nitzkin argues (correctly, we believe) that recent Bay Area flavor bans make little sense because the primary product they're limiting access to is e-liquid, a smoking cessation aid that's at least as powerful as other quit methods. It's also worth noting that nicotine gums and lozenges, which aim to do the same thing as vaping (replace nicotine consumption via tobacco with a safer method) are offered in plenty of flavors themselves.

Hooray for science – in what's being billed as the largest-ever study of vaping amongst 11-16-year-old British youth, data from five separate surveys conducted in the last two years finds that experimentation with e-cigarettes is unlikely to lead to full-time use, and that teen use of combustible tobacco products like cigarettes is still on the decline. Less than three percent of UK teens, the study finds, are regular e-cig users, and most of them were previous smokers – the use of vapor products by non-smoking youth was estimated at between 0.1 and 0.5 percent.

The most expensive place to buy a pack of smokes just upped the ante: cigarette prices in New York City now top $13 a pack. The theory behind driving tobacco prices up through taxation is that eventually people will be forced to quit when they can't afford to smoke. The problem, however, is that evidence suggests many smokers are willing to let their quality of life elsewhere suffer (or turn to a black market) in order to keep smoking. New measures also call for a 10 percent tax on vapor products, which might start looking awfully cheap in comparison to keeping a pocket full of butts.

Back to the topic of vape shops popping up everywhere: this one is taking over the office of a recently-ousted Member of Parliament in southern London.


Here's a mostly great piece about misstatements by the federal Food and Drug Administration and Centers for Disease Control regarding e-cigarette use, particularly when it comes to disguising the fact that teen smoking rates are falling faster than ever. One bone to pick – science does show that in order to gain the full health benefits of quitting smoking, you actually have to quit smoking – supplementing your vaping with a few cigarettes a day may be a viable quitting strategy if you don't go cold turkey, but in the long run you have to commit to phasing out smoking completely.


More science – a Georgetown University study tracking more than 23,000 smokers over two years reinforces the growing consensus that smokers who are willing to try vaping more than once or twice are more likely to be successful in their attempts to quit. Specifically, using a vapor product five days a month makes smokers 59% more likely to quit than a baseline measure of quit attempts, and smokers who vape on 20 days a month are more than twice as likely to succeed in quitting. That's powerful.

The new vape shop story seems to be a popular one this week. At this shop, the proprietor is a 16-year-old girl who isn't even old enough to own a vape yet somehow is allowed to run a business selling them…as long as her mom and dad are the ones buying her inventory. Not sure how to take this one.

That's a wrap for this week, but check back next time because news will continue breaking, and we'll keep right on fixing it.