Behind every great product are creative minds that come together to develop something that is truly unique. In 2008, Zack and Gary met one another thanks to a synergy in their professional lives. Aside from both being business owners and entrepreneurs, Gary and Zack quickly discovered they had a great deal in common and shared similar interests.
Their wives share the same name, and their daughters share the same middle name among many other similarities in their lives.
By 2010 they had a solid professional relationship.
2010 is also when Zack discovered ecigarettes. Having smoked 1 to 2 packs a day for over 15 years he was ready for an alternative. Sampling the eliquids led him to investigate creating his own liquids. After a great deal of trial and error he hit on some fantastic blends that he continued to perfect, and shared them with Gary.
Being one to enjoy cigars, Gary was keen on trying something new and was instantly hooked on the quality of the eliquid Zack produced compared to other liquids they had both tried. They both believed that the market lacked a quality product like this and was overrun with lesser-quality eliquids.