This totally organic, unbleached cotton from Japan is going to make a world of difference when it comes to wicking. The quality of wicking materials is a big deal and will greatly affect your overall vaping experience. If your product wicks too quickly, you end up with less taste, if your product wicks too slowly you will get an awful, burnt taste but if it wicks just right, like with the Kendo Vape Cotton Gold Edition by Pure Atomist, you will experience a full bodied, vibrant vaping flavor that makes the very most of both your juices as well as your mods capabilities. It really is the seemingly little things that matter the most sometimes and this is definitely proof of that. This revised way of packaging makes this product super easy to use with it being in a long strand you can pull apart as opposed to your traditional cotton balls. Featuring no residual taste and an impressive heat resisting quality you can expect for it to last for a very long time. Switching out is a breeze so you can feel comfortable and at ease with trying all of the different juice flavors you want.