Inspired by the widely held view that A Billion People will lose their lives to smoking in the 21st century, a group of film makers have teamed up to make a A Billion Lives. Director Aaron Bierbert has artfully constructed a film that wastes no time in revealing the smoke and mirrors behind government and big corporations' manipulation over the public image of E-cigarettes and vape culture.

A Billion Lives has screened in countries around the world and at festivals including the Melbourne Film Festival and New Zealand’s Doc Edge film festival. The film will be coming to the United States in late 2016.