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FDA Asking Vapers to Share Their Experiences with E-Liquid Flavors

FDA Asking Vapers to Share Their Experiences with E-Liquid Flavors

FDA Asking Vapers to Share Their Experiences with E-Liquid Flavors

Amid a flurry of studies and reports concerning flavor extract use in e-liquids, the U.S. Food and Drug Administration (FDA), along with the Department of Health and Human Services are reaching out to vapers to provide their own personal views on e-liquid flavoring in an attempt to gain a better understanding of how to best regulate vapor products - here's a related link to the Consumer Advocates for Smoke Free Alternatives (CASAA) website.  

This open source consumer outreach by the CASAA is not their first about e-liquid flavors, having done one a couple years ago. This was part of an advanced notice to the FDA’s proposed rulemaking  in order to gather information on future regulations. These regulatory ideas could potentially result in a change in position, rule, or law that could drastically change the way that e-liquid can be purchased, advertised, or used.


There are two primary concerns that the FDA has expressed that lead to their seeking input from vapers: First, that children and teenagers may be the target market, due to the appeal of cartoonish packaging and “fun” flavors that simulate candy, doughnuts, cereal, and other products that are designed to appeal to children.

We’ve covered this specific concern many times on this blog, but in the last few months there’s been an uptick in reported use by teenagers in high schools, as a result the FDA and others have been quick to blame e-liquid companies for producing potentially child-oriented packaging. As we’ve noted before, adults are the targeted consumers of vapor products, but it’s still a concern that should be taken into account.

The other concern relates to recent studies suggesting that some e-liquid flavors pose greater risks than others. In particular, the flavors of cinnamon, butter, and vanilla were called out in a study by the University of Rochester Medical Centre in New York by researchers who said those flavors could be harmful to your lungs and white blood cells.

Personal Stories

In an article on its website, CASAA says that it will be providing guidance to anyone that wants to comment on the ANPRM regarding flavors and help others engage with the FDA. The organization is urging vapers to share their personal stories about vaping, particularly with regard to how a wide availability of flavor options helped them quit combustible cigarettes for good.

“Our initial advice to members is to share your personal story about vaping. Specifically, comments should include which flavors you use to stay smoke-free and how many different flavors you use in a given day. If you wish to comment now, the docket can be accessed by clicking here.”

This method of consumer interaction with government agencies seems like a good idea for vapers. We’ll keep an eye on this story and will report back as developments emerge.