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New FDA Age Verification Rules – The What, The Why, and The How

New FDA Age Verification Rules – The What, The Why, and The How


New FDA Age Verification Rules – The What, The Why, and The How

We at Breazy take the law and the safety of you and your family very seriously.  The legislative environment is constantly changing, and we intend to fully comply with the new regulations. So in accordance with new FDA rules that go into effect today, we automatically age verify every order that is placed on our site.  This will ensure that we only send products to individuals of legal smoking age in their jurisdictions.  This has already been law in several leading states, with a few having implemented this requirement earlier this year, so we already have experience here.  These laws apply to all online vendors.

We automatically age verify every order using third party software.  Since the process is automatic, most customers will never know that we’re doing this.  However, the software isn’t perfect and it won't be able to age verify everyone.  So we will have to reach out to a small number of our customers to request a copy of your government issued ID.

If you don’t hear from us, you don’t need to do anything.

While this may seem like a hassle imposed on us by the government, the intent is to protect children- an obligation we take very seriously.  As a company we have always gone above and beyond the minimum requirements to ensure that children do not purchase vaping products, and we are happy to comply with this new requirement.  

This is the new regulatory environment we live in following the FDA's deeming regulations on tobacco products, which apply to all vaping products. So let's talk about the new rules.

First, FDA regulations require that vendors must age verify anyone attempting to purchase tobacco products- the definition of which now includes nicotine vaping products. Some states such as California have recently raised the minimum legal age to 21. In order to comply with these laws, we're required to obtain verification that all of our customers are of legal age in their state to purchase these "tobacco" products.  

We take information privacy very seriously, and would never ask you for your ID if we didn’t need to.  But given the new regulations, we must now retain customer information. This is actually common practice in other industries, as shipments containing alcohol frequently require similar age verification and have for some time as do online gambling websites and casinos.

We understand this transition is difficult and entails extra "hoops to jump through" for you. We're also here to answer any questions you may have or help you along in the process of getting verified so that there's no disruption in service as the FDA regulations begin to take effect in the coming weeks and months – feel free to reach out through our live chat, our direct email at admin@breazy.com, or by calling our office at (818) 927-3299.

We also want to urge everyone to continue to fight for your right to vape by supporting CASAA and taking action. We strongly encourage everyone to spend 10 minutes, and let your voice be heard.

Thank you all for bearing with us.  The industry is going through a transition right now.  You can be sure that Breazy will comply with all laws and regulations, and that we take the safety of you and your family seriously.