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Survey Launched in Opposition to E-Liquid Flavor Ban

Survey Launched in Opposition to E-Liquid Flavor Ban

 

 

Survey Launched in Opposition to E-Liquid Flavor Ban

Vapers and vapor advocates are mobilizing around the country to fight a proposed ban on flavored e-liquids, which was recently floated by the Commissioner of the U.S. Food and Drug Administration (FDA), Scott Gottlieb. This proposal has rightly been identified as a threat to the vapor community, and has led a number of high profile advocacy groups to offer a channel allowing vapers to make a formal declaration to the FDA and let their voices be heard.


The most high profile and wide-reaching response by vapor advocates has been the “I Am Not An Anecdote” campaign by the Vapor Technology Association (VTA) & Consumer Advocates for Smoke-Free Alternatives Association (CASAA). In order to participate in the online survey, vapers are encouraged to go to their website and submit a declaration about how flavored vapor products have helped them quit combustible cigarettes.


“By making a legal Declaration, you are standing up for your right to legally use and purchase flavored vapor products that have helped you and millions of other adult consumers trying to move away from combustible cigarettes,” reads the survey.


Initially, Gottlieb was seen as a potentially positive force for vapor advocates in America, and indeed there have been some positive changes about how vapor products have been treated by the federal government. However, in February, the commissioner tweeted support for the proposed ban. He has since announced a 30-day extension of time to allow for vapers’ “personal stories” while downplaying their importance, referring to them as “anecdotes.” That thirty day period would allow vapers to submit their stories until July 19.


The proposed ban has been an escalation of the agency’s efforts at a federal level to crack down on vapor products. In May, Gottlieb and the FDA announced that the agency sent forty “warning letters” to Juul Labs, other online retailers, and brick-and-mortar shops around the country in an effort to address underaged vapers. In response to those letters, Juul Labs invested $30 million in an expanded effort to prevent underaged users from getting their hands on vapor products.


At a local level, the battle over flavored e-liquids has also escalated, with unfortunate results. On June 5, San Francisco approved a proposition banning all flavored tobacco products, menthol cigarettes, and flavored e-liquids from being sold within city limits. The vote was a major blow to the local vapor community and industry, and the move could have major implications for other cities in the months and years to come.


Despite the ramp-up of concern about flavored e-liquid, this type of grassroots direct action has been a proven way to sway the opinions of elected officials and change minds about issues that are clear and present in the everyday life of a vaper. The vapor community has long enjoyed the sweet taste of flavored e-liquid and has championed its abilities to keep vapers away from going back to combustion cigarettes.









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