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The Rise of Vaping by the Numbers

The Rise of Vaping by the Numbers


The Rise of Vaping by the Numbers

It’s no secret that vaping is getting more popular by the day. More people are walking around puffing on their favorite vape pen, more shops are opening up on street corners, and more people are ordering from websites like Breazy. But how popular has vapor gotten, really?

In a new report released by the BBC, they compiled charts showing a rise in vapor use by the numbers. They charted its meteoric rise by looking at how many people use vapor and how much money is spent on vapor products. They also looked at vapers' shopping habits, favorite types of products, and also their motivations for using them.

These numbers shouldn't surprise anyone who’s even remotely familiar with the industry: vaping is more than a trend or a fad, it's here to stay.  

Smoking Declines, Vapor More Popular

As people have been made more aware of the deadly diseases associated with smoking, combustible cigarettes have transcended being “cool” and are now seen primarily as unattractive and hazardous to your health (this is the correct take).

According to the latest statistics from the World Health Organization, smoking has seen a slow but steady decrease in the estimated number of smokers globally over the last 18 years. The amount of people smoking has decreased from 1.14 billion then to about 1.1 billion now - that's still a dropoff of 40 million people in a world where the population is increasing.

The inverse, however, has happened with vapor products - market research group Euromonitor estimates that the number of people vaping rocketed from seven million people in 2011 to 35 million people in 2016. According to their chart, in 2018 there are over 40 million people currently using vapor products.

Euromonitor estimates that by 2021 about 55 million adults will be vapers.  

People are Spending More on Vapor Products

Another indicator of how vaping is on the rise as a hobby is how much people around the globe are spending on their gear. Euromonitor found that in 2013, the global market was worth about $4 billion, but by 2016, sales had exploded to roughly $22 billion. The United States, Japan, and the UK are the biggest markets, and vapers in those three countries spent a combined $16.3 billion in 2016 on heat-not-burn tobacco and vapor products.

The report also noted that more vapers are spending on open-system vape pens. In the last few years, vape pens have shot up in popularity when compared to larger systems. It’s been estimated that about $9 billion will be spent on open systems, more than double the amount spent on closed systems, despite the exploding popularity of second-generation closed system devices like the Juul.

Other Statistics

The report also outlined a few other miscellaneous facts about the vapor market, namely that more people are prone to purchase from vape shops, according to a report published by Ernst & Young. In 2015, 35 percent of vapers surveyed across the UK, France, Germany, Poland, Italy, Russia and South Korea bought their devices in vape shops, while 21 percent said they had purchased their devices online.

Across the countries surveyed for Ernst & Young, the most common reason for using a vapor product was that they are "less harmful than regular cigarettes," nudging just above 50 percent. About 49 percent of vapers said that they picked up vapor products in order to curb their smoking habit. These statistics point to vapers who are worried about the effects and dangers attributed to smoking and using vapor as a way to quit.